Our Story

Our story has developed over the past 8 years of serving the Canadian Healthcare Industry via our sister company HealthPlexus; a very successful, trusted and innovative e-CME leader and digital promotional materials creator. Recently, with the rapid development of and the incredible opportunity for immersive, mixed, virtual and augmented reality technologies, like Microsoft Hololens®, a new company was formed— Lumensify™—with a singular focus to serve the Canadian and International Healthcare Industry by utilizing these advanced technologies combined with our expertise to take customer engagement to an entirely new level!

Our Mission

To create highly interactive and immersive opportunities to engage and enrich the quality of experiences with your offering.

Our Approach

Time with customers is precious and resources are costly and limited. We partner with you, using our content delivery innovations and expertise, to maximize the quality, efficiency and outcomes of your customer interactions.

Our Team

Mark Hubbard


Mark’s extensive career centres on applying leading edge technologies, such as distributed computing, Web, mobile, cloud, AI and now XR, to various industry domains to create innovative business solutions. Before joining our team, he was a Distinguished Engineer at IBM and a key technical leader for the architecture and delivery of their e-commerce, digital marketing and SaaS portfolio of products.

Mark Varnovitski


Mark is a Canadian entrepreneur with extensive experience and a proven track record in healthcare education and marketing enterprises. He previously co-founded Health Plexus Ltd and serves as the publisher for the Journal of Current Clinical Care. Mark has a passion for and follows the latest trends in technology and its applications as best practices in healthcare marketing and education.

Gennady Kucheruk


Gennady started his career in IT as a software developer for scientific research projects. He then moved on to complement the emerging IT team for a large national bank. For the past 15+ years Gennady has been applying his expertise in healthcare education and training. He plays a leading role in various internal and external infrastructure decisions providing our team with the advanced tools required for agile business development and ensuring success for our clients.

Don Watts


Don brings over 20 years of pharmaceutical and medical device industry leadership experience. Most recently as the Canadian Vice President, Sales & Marketing at Fresenius Medical Care. Prior to this, he was the Canadian Business Unit Director, Spinal & Biologics at Medtronic. Don holds a BSc from the University of Western Ontario along with an MBA from the Richard Ivey School of Business at Western University.

Artem Nikolaev

AR/VR Software Developer

Regina E. Starr

Managing Editor / Project Manager

Robin Soloy

Art Director / Motion Art / 3D-Modeling

Christine Kenney

Medical Art

Gaelle M. Chevalier

MSc, PhD, English to French Medical and Scientific Editing and Translation

Drop us a line to talk about your project